Today, Heat, the full-service advertising agency owned by Deloitte, launched Heat AI, a first-of-its-kind practice that leverages artificial intelligence and machine learning to discover online trends and conversations that are predicted to grow in popularity 72 hours before they peak — with 70% accuracy.

To predict social trends, Heat AI’s proprietary technology uses patented algorithms to capture, aggregate and analyze 100 million posts per day from 50,000 sources, including social, news sites and blogs. Every half hour, the platform executes 1 million multi-dimensional predictions to identify the trends and keywords that will increase in engagement, informing both keyword recommendations and creative.

“Artificial intelligence has the potential to completely reinvent the advertising industry, but until now, no one has employed AI-derived predictive insights to develop impactful, emotionally resonant creative. Heat is changing that,” said Jocelyn Lee, co-head of Heat AI and specialist leader, Deloitte Consulting LLP. “Heat AI’s proprietary technology allows us to develop real-time content based on predictive insights, delivering emotionally resonant and culturally relevant content — while unleashing the power of surprise to break through an increasingly crowded landscape. This allows our clients to be at the forefront of trending conversations and connect with the right audiences at the right time.” Read more: