Most companies that say they’re using artificial intelligence have yet to gain any value from their A.I. investments. 

A survey from MIT Sloan Management Review and Boston Consulting Group released Tuesday found that companies that view A.I. as merely a “technology thing,” akin to a product rather than a business overhaul, fail to gain financial results. The survey’s authors defined the “value” of an A.I. project as lifting sales, reducing costs, or creating a new product.

The survey, based on responses from nearly 2,500 executives, found that seven out of ten companies report little to no impact from their A.I. projects so far. Overall, 40% of the surveyed companies that have made “significant investments” in A.I. have yet to report any business gains.

There is a clear difference in the A.I. strategies between the “winners” and “losers,” according to Boston Consulting Group managing director Shervin Khodabandeh. For instance, companies that are getting some value from their investments view A.I. as a way to upend and change current business practices likes sales, rather than simply buying an A.I. tool from a vendor, he said. Read On: