By Rohan Thambrahalli – Automation is helping merchants take a large cut of the $4.2 trillion pie that e-commerce represents today. Facebook has already integrated automation in some way or another to its marketplace through features like automated seller responses, and robotic process automation (RPA) systems are making platforms like Amazon.com and Shopify capable of reading and responding to more than 20 million reviews over a period of 60 days.

The amount of data that shoppers provide by visiting e-commerce websites like Amazon is huge. Starting from the amount of time that they spend on the page, to the number of images they click or how far down the page they scroll to, the data keeps mounting. Processing these overwhelming amounts of data manually would be a nightmare. Luckily, a system like RPA can easily automate these processes and empower your e-commerce store with other powerful functionalities.

If you’re not sure what exactly RPA is or how it can benefit your business, read on.

RPA is all about speed: speed to market information, speed to adapt, and speed to implementation. If you’re a brand on a platform like Amazon, you have to extract relevant data that applies to particular products so that you know where a product stands in comparison to others. Read On: