Mozilla, the nonprofit behind the free and open-source Firefox web browser, is partnering with Montreal-based artificial intelligence startup Element AI to push for ethical use of AI.

To that effect, the two companies are exploring the idea of data trusts, a proposed data collection approach that aims to provide individuals with greater control over their personal information.

The aim, the companies said, is to offer an alternative model to the current broken consent-based system of data collection such as the EU GDPR regulations.

It’s easy to see why. As artificial intelligence and machine learning (ML) continues to infiltrate different aspects of our day-to-day lives, the technology is now doing more than ever — for both good and bad.

This necessitates an ethical use of such solutions to prevent misuse, and ensure there’re adequate controls over the massive amounts of data accessed by these algorithms. Read On: