Darya Efimova – It’s been a while since data exploded globally, and the vital necessity for businesses to deal with it is in no way surprising. Many look up to data-oriented enterprises, such as Google and Facebook, and follow suit. But while most companies try to move with the times and put data at the center of their operations, it often remains untapped.

Unleashing the data potential is only possible in a data-driven environment—the one in which data is recognized as a critical business asset, and each team member has access and knowledge required to turn this data into useful insights. Data-driven companies never miss a chance to take advantage of their data resources. Reports, spreadsheets, charts and all the other information sources help everyone involved in decision making—which is in fact almost every employee—to make use of corporate data deposits.

Luckily, the market is full of tools created to facilitate this challenging task and automate data retrieval and analytics, so that the only thing left to do for decision-makers is to act on the results. Still, according to the Big Data Executive Survey conducted by NewVantage Partners in 2018, 99% of respondents from 57 large corporations said their companies were trying to shift to a data-driven culture, yet only one-third of them succeeded. Does this mean that they did something wrong, or was it the BI tools they deployed that turned out to be not that effective? Read On: