By Adrian Bridgwater – By now, in 2019, everyone knows what an ‘app’ is. Thanks in no small part to the arrival of sophisticated smartphones and tablets over the last decade, even your grandparents probably know which apps they like most and which ones they find troublesome to use. But, functionality notwithstanding, pretty much everyone knows what an ‘app’ is.

So given that yardstick and the ubiquity of apps that circle around us, how many of us know what an enterprise application is?

No Angry Birds

Firstly let’s deal with the obvious, that is – an enterprise application is clearly an app that you might use at work, in an enterprise, obviously. It’s not Angry Birds, Candy Crush Saga or Pokémon Go.

Second, let’s appreciate the fact that there are non-enterprise applications that have graduated and progressed into some form of enterprise usage (such as Twitter or Facebook), where a commercial use case of the application’s core function has evolved. Read more: