By GLENN REES – The impact of artificial intelligence (AI) on the future of work and business has been the subject of numerous studies – including several that predict large-scale job losses across industries.

However, according to a recent Dun & Bradstreet survey, 40 per cent of organisations are adding more jobs due to AI implementations, and only 8 per cent are cutting jobs.

Of course, more job losses – and profound changes to the types of jobs on offer – may occur as AI matures and automates more business processes. However, right now, AI appears to be mainly used to augment, rather than replace, humans.

The technology already provides significant benefits. Firms are using AI to automate repetitive tasks, so that staff can focus on higher-value work with clients. AI also provides faster, deeper insights into data, with numerous benefits – such as enabling more sophisticated marketing techniques to increase business.

Some experts urge caution. Daniel Faggella, founder and CEO of market research firm Emerj, warns that “AI is an expensive and complex solution without evidence of direct return on investment”. Read On: