By Barry Burdis – In a world where customer-centricity is considered vital to continued business success, effectively utilising and understanding the vast quantities of information available to an organisation is critical to making the right, customer-focused decisions and staying ahead of the competition.

One of the best solutions to this growing problem is to adopt a business intelligence (BI) strategy.

However, BI needs to be an integral part of the enterprise. Especially when one considers that the overriding goal of a BI initiative should be to convert business information into insights and strategic decisions. Enabling actionable insights through data, analytics and AI is the overriding theme of the upcoming ITWeb Business Intelligence Summit 2020, established 15 years ago. Read On: