The Covid19 pandemic has only accelerated the need to implement and invest in Content Services. Remote work is the catalyst for thrusting digital transformation on companies to assist users in staying productive in their new environment. Given the success of realized by many, there may be less need for those same workers to return to the office even when they can.

By Eric Barroca – Analyst firm IDC has predicted that by 2025 there will be 175 zettabytes of data in the world. That’s an almost impossible figure to visualise – a mind-boggling volume of data, content and information, that is only going to increase. And while this information is critical to most businesses, few are prepared to effectively manage this increase.

The value of content should certainly not be underestimated. 2020 research from Nuxeo has revealed that more than half of consumers (54 per cent) would switch to a competitor if the digital customer experience did not measure up. This digital experience includes the right product info, personalisation, good product photography and interactive digital media – all key elements of content. 

Content is important for all industries, and financial services is a good example of a sector shifting to more digital models that rely on smart and agile use of it. Further Nuxeo research showed that almost three-quarters of insurance customers have requested certificates or supporting documents via digital channels, and there is also a growing demand to digitally share photos, videos and reports relating to claims.

Content in its many and varied forms is already integral to businesses in most sectors. The projected growth in content volume, therefore, will raise important questions about the best way to manage all this content for digital transformation and improving customer experiences.  Read On: