Process Automation begets Customer Satisfaction begets Competitive Advantage begets Revenue Growth. Here ends the lesson.

By Gary Drenik – Astoundingly simple purchases have become table stakes in 2021. Through repetition and familiarity with the Amazon model of purchases — find an item, make a purchase, check your doorstep in a few days — we want to buy what we need using as few clicks as possible. 

While Amazon and other large online retailers can scale indefinitely to accommodate this model, the speed and ease of their purchases have put pressure on all companies to provide the same type of customer experience. While Amazon’s customer experience may seem like magic, leading-edge technology is responsible: process automation systems. To meet consumers’ expectation of a seamless buying experience, businesses should consider how they too can use process automation to improve their employee experience to benefit their customer experience at the same time. 

To examine how process automation is changing both the customer and employee experience, I recently spoke with Shiva Ramani, founder and CEO of iOPEX Technologies, a new-generation business solutions provider offering optimized IT management and automation services. iOPEX Technologies works with more than 30 Fortune 500 companies to optimize their digital operations and is fresh off winning the 2020 Workato Partner Award for Automation Center of Excellence. 

Before iOPEX Technologies, Ramani was the founder and CEO of CSS Corp for more than 10 years. In addition to Ramani’s wealth of experience in the process automation space, we had a chance to dive into some new data from the Prosper Insights & Analytics’ Media Behaviors & Influence Study. The study is based on responses from 17,056 respondents surveyed from January 27, 2021 to February 19, 2021 on smartphone and tablet usage habits. Read On: