By GLENN REES – Today’s businesses have access to more data than ever, yet much of that information isn’t being put to good use. On average, between 60 per cent and 73 per cent of data in an enterprise goes unused for analytics, according to research firm Forrester. 

In other words, most organisations are missing many potential insights into their business, customers and markets.

To be fair, the increasing volume of available data has resulted in greater complexity, adding to the difficulty for businesses to manage, process and interpret all that information.

It is why business intelligence (BI) applications are becoming more popular; they extensively use graphics, or visualisations. These allow executives and other decision-makers to more easily identify complex data trends and insights, and act on them. In fact, several BI applications are designed to be self-service, so you don’t have to be a data scientist to use them. Read more: