According to Deloitte, “Robotic Process Automation (RPA) uses software, commonly known as a ‘robot’, to capture and interpret existing IT applications to enable transaction processing, data manipulation and communication across multiple IT systems.”

In other words, RPA performs tasks by pulling in data from your chosen sources and then outputting this through actions, visualisations or integration with other software systems. For example, our own Apollo Insights software platform pulls data in from hundreds of sources, interprets these findings and then outputs marketing recommendations – all without human input.

The aim of robotic process automation is to reduce the manual workload of simple, repetitive tasks. This improves the efficiency of business processes by handling time-consuming tasks. RPA can generally complete these tasks much faster than humans, too, while also maintaining consistency – something that the human mind and body struggle with. Read On: